Rock Home, Inc. Privacy Policy

Effective Date: September 22, 2026

This Privacy Policy describes how Rock Home, Inc. (“we,” “us,” or “Rock”) collects, uses, shares, and protects personal information when you interact with our websites (https://rockhome.app/) or mobile apps, emails we send, social media accounts, and online services (our “Services”).

Please note that this Privacy Policy does not apply to non-Rock websites or services that state that they are offered under a different privacy policy. Please review the privacy policies on those websites and applications directly to understand their privacy practices.

For questions about our privacy practices, contact us at: support@rockhome.app.
PO Box 1893, North Plains, OR 97133

1. The Personal Information We Collect

Depending on the nature of your interaction with Rock, we may collect personal information as follows:

Directly from you, when you provide information to us or interact with us:

  • Contact information and any other information you choose to include when you communicate with us via e-mail or other channels.
  • Profile and subscription information, such as login credentials and zip code, which may be used when signing up for our Services or communicating with us. You may also choose to provide us with additional information including your address.
  • Photos you choose to provide. You may upload images of your home, specific rooms, or particular appliances to help us provide more personalized services.
  • Transactional information, including payment information and payment history if you engage in transactions through the Services.
  • Any additional information you choose to provide to us, including questions and feedback.

Automatically from you, when you utilize or interact with our Services:

  • Device information and online user activity when you utilize our technology platforms as described in the next section.

Some of this information may be collected by external parties on our behalf. For example, we use a payment processor when you engage in a transaction on our website; Rock does not itself collect or store payment card information.

If you provide us with personal information regarding another individual, you represent you have that person’s consent to give us their information and to permit us to use the information in accordance with this policy.

2. Online User Activity, Cookies and Information Collected by Other Automated Means

When you interact with the Services, certain information about your use of our Services is automatically collected. This includes:

  • Usage Details about your interaction with our Services (such as date, time, and length of visits, and specific pages or content accessed during the visits, search terms, frequency of the visits, referring website addresses);
  • Device Information including the IP address and other details of a device that you use to connect with our Services (such as device type and unique device identifier, operating system, browser type, and mobile network information);
  • Location information where you choose to provide the Services with access to information about your device’s location;
  • Site usage and session information. We collect information about your interaction with the Services, including the resources that you access, pages viewed, how much time you spent on a page, and how you reached our website.

Much of this information is collected through cookies, web beacons, and other tracking technologies, which may be operated by our partners who assist us in collecting information about usage of the Services, serving ads, or providing other services to you.

You may be able to opt out of tracking or cookies or control how information collected by cookies is used via a number of means, as described below.

We treat Global Privacy Control (GPC) signals as a request to opt out of the sale or sharing of your personal information for that browser. There is no common industry standard for "Do Not Track" signals, so our Services do not currently respond to them.

3. How We Use Your Personal Information

We use the personal information we collect from you for the following purposes:

  • Provide our Services to you, including maintaining your account, and managing any purchase or transactions.
  • Interact with you, including responding to your requests, providing customer support, providing information about additional products, services, and promotions that may be of interest to you, and informing you about important changes to this Privacy Policy, our Terms or other policies.
  • Tailor the content we display to you in our Services and communications, including in any advertising.
  • Manage, operate, and improve the Services and grow our business, including monitoring the performance of our Services, understanding our customer base and the effectiveness of our marketing, events, promotional campaigns, and publications, developing new products and services, and diagnosing or fixing technology problems.
  • Comply with legal requirements and industry standards, detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal, and protect the rights of Rock, you, or others.

We may use and share information in an aggregated or de-identified manner at our discretion, including for research, analysis, modeling, marketing, and improvement of our Services.

4. How We Share Your Personal Information

Service Providers. We may share your personal information with service providers that we believe need the information to perform a technology, business, or other professional function for us such as billing and collection, IT services, maintenance and hosting of our Services, payment processors, marketing partners, accounting, auditing and tax services, and other professional services.

AI Providers. We may share information with AI providers that process photos and questions you submit to power features like equipment identification and chat.

Analytics Partners. We partner with analytics providers, who collect information via tracking technologies on our Services to assist us with measuring visits and traffic on our Services so we can measure and improve the performance of the Services.

Corporate Event. We reserve the right to transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.

Legal. We share information where necessary to comply with applicable law, to respond to requests from law enforcement agencies or other government authorities or third parties, as permitted by law and without your consent when it is necessary to protect our customers, employees, or property; in emergency situations; or to enforce our rights under our Terms and policies.

5. How We Protect and Store Your Personal Information

We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.

If you use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States.

6. Retention of Your Personal Information

We will retain your personal information for as long as necessary to complete the purposes for which it was collected, or as may be required by law.

We utilize the following criteria to determine the length of time for which we retain information:

  • The business purposes for which the information is used, and the length of time for which the information is required to achieve those purposes;
  • Whether we are required to retain the information type in order to comply with legal obligations or contractual commitments, to defend against potential legal claims, or as otherwise necessary to investigate theft or other activities potentially in violation of our policies and procedures applicable to you or against the law, to ensure a secure online environment, or to protect health and safety;
  • The privacy impact of ongoing retention on the consumer; and
  • The manner in which information is maintained and flows through our systems, and how best to manage the lifecycle of information in light of the volume and complexity of the systems in our infrastructure.

Individual pieces of personal information may exist in different systems that are used for different business or legal purposes. A different maximum retention period may apply to each use case of the information. Certain individual pieces of information may also be stored in combination with other individual pieces of information, and the maximum retention period may be determined by the purpose for which that information set is used.

7. Your Privacy Options

You may have certain choices when it comes to how we collect and use your personal information:

Account information. Please log in and view your User Profile to update your personal information and payment method.

Delete or export your data. You can delete your account and data, or request a copy of your data, by navigating to Settings → Data Privacy in the Rock app. See rockhome.app/delete-account.

Email Marketing. If at any time you no longer wish to receive marketing communications from us, you can click the unsubscribe link at the bottom of any email or email us at: support@rockhome.app.

Online Activity Tracking and Interest-Based Advertising. You have several options to prevent our collection of information regarding your online activity:

  • You can opt out or set preferences regarding cookies when a device you utilize visits the Services. Please note that you will need to set preferences of each device you use to visit the Services.
  • You can also modify your browser setting to disable or reject cookies across the internet; but if you do, some features of our website or Services may not function properly or be available.
  • You may be able to prevent third parties from using your information for interest-based advertising across the internet by using networkadvertising.org or aboutads.info.

8. Children’s Information

We do not knowingly or intentionally gather personal information about children. If we have inadvertently collected personal information of a child under 13, or equivalent minimum age depending on jurisdiction, a parent or guardian of that child may contact us at support@rockhome.app to request that we delete the information from our records or otherwise cease the use of the information.

9. Updates to This Privacy Policy

We may make changes to this Policy from time to time. The “Effective Date” at the top of this page indicates when this Privacy Policy was last revised. We may also notify you in other ways from time to time about the collection, use, and disclosure of your personal information described in this Policy.

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